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Sj News Frontpage

10 August 2020
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Tesla Launches Low-Cost Model 3 in Europe: Prices Start at €37,970

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Tesla launches its new low-cost Model 3 Standard in Europe, starting at €37,970, aiming to counter slowing EV demand and rising Chinese competition.

Tesla Model 3 Standard Europe: A Strategic Move in a Slowing Market

Tesla has officially launched the new low-cost Model 3 Standard variant in Europe, bringing a highly competitive starting price of €37,970 in Germany. The move arrives at a critical time as the company faces softening demand, a shrinking European EV market, and rising pressure from aggressively priced Chinese rivals.

The Model 3 Standard made its U.S. debut in October and now enters major European markets including Germany, Norway and Sweden, with deliveries scheduled for Q1 2026. Tesla describes the new variant as offering an “ultra-low cost of ownership” an unmistakable sign that the brand is adapting to a radically shifting EV landscape.


Why Tesla Needs This Car Now

2025 has been a challenging year for Tesla across Europe. Despite the launch of a refreshed Model Y lineup, new registrations have fallen sharply, and many customers are now choosing:

  • Volkswagen ID.3
  • BYD Atto 3
  • MG4 Electric
  • Renault Mégane E-Tech

China-based brands such as BYD and SAIC continue disrupting Europe with EVs priced below $30,000, forcing Tesla to defend its territory more aggressively.

The new Model 3 Standard aims to restore momentum not only with its price, but with a balanced package of range, features and ownership cost.


Pricing Across Europe

According to Tesla’s official website, the Model 3 Standard is priced at:

  • €37,970 in Germany
  • 330,056 NOK in Norway (€32,698)
  • 449,990 SEK in Sweden (€47,820)

This positions it well below the next “premium” Model 3 variant (€45,970 in Germany).

The U.S. price remains even lower at $36,990, reflecting Tesla’s broader strategy to align global markets with more affordable EV options.


What Gets Removed — and What Stays

The new Model 3 Standard does not drastically cut equipment, but Tesla has trimmed some premium finishes and features to reduce cost.

Still, key qualities remain intact:

  • Range above 300 miles (480 km)
  • Same sleek exterior design
  • Tesla’s latest safety and software suite
  • Access to Tesla Supercharger network
  • Full OTA (over-the-air) update capability

The goal is clear: keep the core Tesla experience, reduce the price barrier.


The Cannibalization Question

Elon Musk’s long-promised $25,000 EV was cancelled in favor of lower-priced versions of existing models. While this strategic shift speeds up deployment, analysts warn it could cannibalize Tesla’s higher-margin models.

The Model 3 Standard directly pressures:

  • Model 3 Premium
  • Model Y Standard
  • Model Y Long Range

Yet Tesla argues the larger market opportunity outweighs any cannibalization. As EV demand cools, affordability has become the decisive factor.


Tesla’s Path Forward: EVs, AI, and Robotaxis

Even while Tesla reshapes its EV portfolio, Musk continues shifting long-term focus toward:

  • AI development
  • Autonomous robotaxis
  • Humanoid robot Optimus

However, affordable EVs like the Model 3 Standard remain essential for near-term revenue growth, market share defense, and production stability.


Piston Kafalar Comment

Tesla’s new Model 3 Standard is proof that the EV war in Europe is entering a new phase. Prices are dropping fast, Chinese rivals are pushing harder than ever, and Tesla is no longer the automatic choice it once was. This new variant is a strategic lifeline but the market’s next moves will determine if it’s enough.

TOYOTA GAZOO Racing Has Officially Unveiled the GR GT and GR GT3 Two All-New Flagship Models Shaping the Brand’s Next Motorsport Era

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Revealed as under-development prototypes, both cars blend Toyota’s legendary racing DNA with next-generation engineering rooted in the spirit of the 2000GT and Lexus LFA.

GR GT
• Road-legal race car concept
• Newly-developed 4.0L twin-turbo V8 hybrid (650+ hp target)
• Toyota’s first all-aluminum body frame
• Aero-first design philosophy shaped directly by WEC engineers
• 45:55 weight distribution, 320+ km/h target
• Developed with Akio Toyoda (Morizo) and pro drivers

GR GT3
• FIA GT3-spec customer race car based on the GR GT
• Carbon-ceramic brakes, bespoke Michelin Cup 2 tires
• Born for competition — tested at Nürburgring, Fuji & Shimoyama
• Built to be “easy to drive, hard to beat” for both pros and gentlemen drivers

Both models apply Toyota’s newest development methods: full-cycle simulator engineering, motorsport durability testing, and reverse-flow packaging to achieve extreme agility and aero efficiency.

PistonKafalar Comment
Four days ago, we teased that Toyota was preparing a major performance breakthrough and today it’s official. The GR GT & GR GT3 mark the strongest motorsport statement the brand has made since the LFA era. The combination of a compact twin-turbo V8, full aluminum frame and GT3 homologation makes this reveal one of the biggest stories of 2025 in the global performance world.

New Mercedes-Benz G-Class Cabriolet Begins Tough Testing Program

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The new Mercedes-Benz G-Class Cabriolet has begun dynamic road and track testing in Austria as the legendary off-road icon expands its model family.

A new chapter for the G-Class legend

The iconic Mercedes-Benz G-Class is officially expanding its model family, and the spotlight now shifts to the all-new G-Class Cabriolet. After a remarkably positive reaction to early teaser details, Mercedes-Benz has begun sending prototypes into real-world testing across Europe.

The new G-Class Cabriolet brings the unmistakable G-Class identity into an open-top format, combining rugged capability with a new sense of freedom.


Dynamic testing begins in Austria

Prototypes are now covering their first kilometres on public roads and test tracks in Austria. Engineers are collecting comprehensive data on:

  • Body rigidity
  • Roof system durability
  • Structural vibration behaviour
  • Noise insulation
  • Off-road body flex
  • High-speed stability

The goal: The Cabriolet must feel just as robust and unmistakably “G-Class” as the closed-body model.


Next stop: Sweden for extreme winter testing

After Austria, the development fleet will head north to Sweden for deep-winter trials. The Cabriolet will face:

  • Sub-zero cold starts
  • Ice and snow traction testing
  • Electronic system calibration
  • Roof mechanism operation in freezing conditions
  • High-load off-road dynamics

Only after these stages will the model earn its place in the G-Class lineage.


A familiar feeling behind the wheel

Mercedes-Benz emphasizes that whether it's the classic G-Class or the new Cabriolet, each version must give drivers the same sense of confidence and belonging that has defined the model for over four decades.

More technical details and official specifications will be revealed later as the project progresses.

Piston Kafalar Comment

The arrival of a G-Class Cabriolet prototype is more than a new model it's a statement. Mercedes-Benz is taking one of the world’s most iconic off-roaders and opening it up to an entirely new driving experience without compromising the rugged character that defines the G. Early testing in Austria shows a clear direction: the Cabriolet aims to deliver the same unstoppable G-Class capability with a layer of pure freedom. If development continues at this pace, this could become one of the most distinctive and desirable G-Class variants of the modern era.

Bentley Unveils New Carbon Fibre Styling Specification for Continental and Flying Spur

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Bentley introduces an enhanced Carbon Fibre Styling Specification for Continental GT, GTC and Flying Spur, featuring larger aero components and Mulliner-wide availability.

A darker, more athletic expression of Bentley design

Bentley has revealed its latest Carbon Fibre Styling Specification, now available across the newest generation Continental GT, GTC, and Flying Spur models. The package brings a more assertive, motorsport-inspired visual identity, complementing options like the Titanium Akrapovič Exhaust and the Blackline Specification.

The new specification made its public debut on a striking Orange Flame Continental GT Speed at the 2025 Goodwood Festival of Speed, instantly becoming one of the event’s visual highlights.


Crafted to perfection: Carbon fibre as an art form

The new Styling Specification includes:

  • A larger, more sculpted rear diffuser
  • A redesigned front splitter
  • Extended lower side sills
  • Carbon fibre mirror caps
  • Electroformed, three-dimensional Bentley badges embedded in the sills
  • Mirror-matched carbon fibre weave for perfect symmetry

These components are crafted using the same philosophy as Bentley’s cabin veneers—precise, symmetrical, and hand-finished to perfection.


Expanded to Mulliner: A major evolution

Responding to growing consumer demand for bespoke personalisation, Bentley is reintroducing the Carbon Fibre Styling Specification to Mulliner, its pinnacle of craftsmanship. Unlike the previous generation, the new package is now available across all variants Continental GT, GTC, Flying Spur, and even Bentayga.

This marks one of the most significant personalisation expansions in Bentley’s modern era.


Engineering beauty with performance in mind

Behind the gloss finish lies a performance-driven purpose. Each carbon fibre element is multi-layered, laboratory-tested, and subjected to over 100,000 km of durability simulations.

A newly reinforced front splitter twice the thickness of the previous version improves both stability and aerodynamic flow, demonstrating the integration of design and engineering.


A perfect match for Bentley’s Performance Hybrid era

The Carbon Fibre Styling Specification visually complements the latest Performance Hybrid powertrains used in Bentley’s Grand Tourers. With outputs reaching 782 PS and 1,000 Nm, the newest Continental GT models accelerate from 0–62 mph in as little as 3.2 seconds.

The dynamic, performance-focused carbon elements therefore enhance both aesthetics and functional aerodynamics.


PistonKafalar Global Comment

Bentley’s new Carbon Fibre Styling Specification elevates the brand’s design language to a more athletic, performance-centric dimension. It’s more than an accessory it’s an extension of the Grand Tourer identity, fusing luxury craftsmanship with motorsport character.

Lancia Turns 119: The Italian Icon Begins a New Era of Style, Heritage and Motorsport Revival

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Lancia celebrates 119 years of Italian style and innovation, marking a new era with the New Ypsilon, the HF line and a major return to international rallying.

Lancia celebrates its 119th anniversary a legacy built on engineering brilliance, clean Italian design and an unmistakable sense of identity. Since 1906, the Turin-born brand has shaped automotive history with visionary ideas, from the world’s first production V6 engine in the Aurelia to rally legends like the Stratos, 037 and Delta.

Today, Lancia’s heritage becomes the foundation of a bold new chapter, marked by the return to motorsport, a renewed design language and the latest generation of Ypsilon models.

119 Years of Italian Innovation

The story began in 1906, when Vincenzo Lancia and Claudio Fogolin created a brand defined by technical purity and elegant simplicity. Early models such as the 12 HP, Lambda and Augusta set new standards in engineering, culminating in the 1950 Aurelia the first production car with a V6 engine and a masterpiece that shaped post-war Italy.

Decades later, the 1960s and ’70s brought icons like the Flaminia, Fulvia and the legendary rally machines: Stratos, 037 and Delta Integrale. Lancia’s motorsport dominance earned 15 World Rally Championship titles, making it the most successful rally manufacturer in history.

A New Era Begins: The New Ypsilon Family

Lancia’s future now starts with the New Ypsilon, a model that blends modern Italian elegance with intuitive technology. Its design language draws from the Aurelia and Flaminia, while the round LED tail-lights pay homage to the Stratos.

Inside, Lancia introduces S.A.L.A., Stellantis’ first virtual, intelligent interface designed to simplify user interaction. The New Ypsilon arrives with both 100% electric and hybrid powertrains.

The line-up expands with:

  • Ypsilon HF – a high-performance version bringing back the iconic red elephant emblem
  • Ypsilon HF Line – a design-focused variant inspired by the HF family’s sporty identity

Motorsport Return: The Red Elephant Charges Again

After decades of silence, Lancia is officially back in competition. The Ypsilon Rally4 HF debuted in the Trofeo Lancia series, reintroducing the brand’s sporting soul.

The next step comes in 2026, when Lancia returns to the global rally stage with the Ypsilon Rally2 HF Integrale, developed with Stellantis Motorsport. The car will make its WRC2 debut at Rallye Monte-Carlo, reconnecting the brand with the event where its legends were born.

A Style Icon On and Off the Road

Lancia’s influence goes far beyond engineering. Models such as the Aurelia B24 Spider, Flaminia and Fulvia became symbols of Italian cinema and culture from La Dolce Vita to modern Hollywood productions. The brand has long been associated with understated elegance, creativity and timeless design.

Today, the New Ypsilon family carries this spirit into the future, blending heritage with the clean, modern sophistication expected from contemporary Italian automotive design.

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